It’s almost complete. The little e-book I intended to help other parents of wild children has now sprawled across three entire journals and invaded the notes app on my phone and I’m over the highest peak of the mountain.
The words fly more easily when not taken over by the endless scroll, and so does laughter and ease, and slowly, the pattern of pressure that we all place upon ourselves is lifting; not too much, just enough to not feel burdensome.
And the ideas flow too. I’ve birthed more ideas for books and blogs and optins and programs in this past week than I have for months. I’ve drafted workbook ideas and outlined chick lit novels and drama novels, and I feel free, light, released from the need to pigeonhole (that’s what pen names are for) or categorise myself somehow.
And what came out in my journaling today was a list of 50 Ways To Sell More Books, because obviously, it’s lovely writing books, and I believe most people have a story or book inside of them, but if you don’t sell it then they’re little more than vanity projects.
You write because you can’t not, and you sell because you can’t bear for your work not to be read. For your work to uplift, educate, spirit away, transform your reader somehow. I wrote these as a reminder to myself that I actually need to sell my book if I want it out there helping people.
These are a summary of everything I did to make my last e-book an Amazon bestseller within 3 days (800+ copies sold, which I was pretty happy with for my first book on Amazon)! – plus a list of things I haven’t done but might do in the future for the next one, in the hope that it will help you to sell more copies of your book, or the book you have yet to write.
32 Ways To Sell More Books + E-Books
1. Set yourself a goal. Revisit your goal VERY often. (weekly, for me).
2. Split your long book into two shorter books which gives readers more opportunities to buy and sales to increase and your following to expand.
3. Make the books part of an entire series. It increases readership, following, and sales, plus gives your books an overall theme or cohesive message, important for clarity to your readers – plus people like to make sure they have every book in a series. Remember Sweet Valley High!? Series aren’t just for fiction writers though, take your non-fiction material and gather it together around a loose theme.
4. Get published on relevant media publications. To make this happen, easy and manageable, write one piece of promotional content every week – two weeks. There are lots of articles online which say getting published doesn’t increase your following or your sales – I agree.
But they do help to establish you as an authority and somebody worthy of attention. I might not have set the world on fire as the world’s best ever photographer with my wedding photography business but I have a list of publication credits as long as my arm which helped to establish me as someone worthy of note when I released my photography books.
5. Blog consistently. Your blog will serve as your biggest sales tool, along with your newsletter. Write useful content, add a call to action at the end of it.
6. Make a print version. So an actual, real paperback, not just an e-book. Createspace from Amazon offer a print-on-demand service to make publishing a real 😉 book as easy as it gets.
7. Put books 1+ 2 together in one book or as a bundle offer (anyone else remember being thrilled as a kid when you found your favourite kids books in one series for sale in bundle)?
8. Give away book one for free as part of the Amazon kindle KDP promotion
9. Put links to book 2 in the back of book 1. Give those hungry readers somewhere else to go – and something else to buy.
10. Also at the back of book one – links to download some awesome style optin type thing to get clients on your list which gives you repeat opportunities to promote book two.
11. Send out free promo copies of the print version to beta readers, mother/ baby clubs / groups, mummy bloggers, podcast hosts, small parenting magazines, organic stores, (note – find the things that you like to read and where your audience are likely to hang out).
12. Run Facebook ads – to the free version of the book and / or introductory chapters, and / or to a blog post with call to action at the end.
13. Pinterest advertising. (Continue to grow Pinterest account for Wolfmama, currently at around 5k mark).
14. Create a book- or theme- specific IG account or a feature account. Use the link to direct to the free book page.
15. Hire a publicist
16. Include link to book in email signature
17. Have a launch party for the print version
18. Have an online launch party for the digital version
19. Include a ton of bonuses + gifts as an introductory offer
20. Have a look at how big books launched from my favourite authors – regardless of niche or audience. (Landing pages, bonuses and gifts, publicity and PR campaigns). Can you borrow any of their ideas?
21. Create a VIP reader group on Facebook, including easy access to books, gift card promos, exclusive content, giveaways, sample pages, etc
22. Talk on relevant stages – from libraries to Parenting conferences and conventions, churches to online events
23. Join / submit to online book groups
24. Record an audio version
25. Advertise on your own blog in the sidebar
26. Blog post about it pinned to front page of site
27. Create an affiliate program (especially good for launch party and promos)
28. Advertise on smaller blogs in relevant niche (focus on a load of small media to build up to a tidal wave)
29. Giveaways / competition on blogs
30. Amazon ads
31. Advert in print media (within niche)
32. Podcast guest promotion
33. Ask your followers / fans to share the book for you if they love it.
So that’s about all I’ve got for now!
And here the endless Cyprus summer still stretches on, my favourite time of year drawing in, the absolute peace of an island out of peak tourist season and coming into autumnal joy. Homeschooling has begun which has mainly consisted of secret hideouts and passageways, trips to castle ruins and long lazy swims under a kinder sun.
We swim and we cook and we cosy up in the evenings watching of course, Versailles. We look at endless chateau properties and no this isn’t procrastination, I’m manifesting 😉 as the breeze blows through La Dolce Vita and now is the perfect time to write, the perfect time of year to set new goals and to dream new dreams.
So this is for those of you dreaming and planning to release your books and e-books into the wild…