When I started my very first business,
I tried everything to make it work.
I read every single marketing book I could get my hands on. I became an SEO expert. I had a beautiful website. I had adverts running everywhere. I went to 6am business breakfast groups.
I tried everything
And nothing worked.
Growth was so slow.
I walked away, heartbroken. The business I had worked so hard for slipping through my fingers, dreams vanishing, and I could see nothing in my future except mind-numbing 9-5 jobs.
What I didn’t know was that –
I had no idea how to receive.
All I knew was how to try to control, manipulate, try to force the outcome I wanted.
I believed all I had to do was work HARDER, to learn the newest / latest / hottest marketing strategy that I could apply and put into my own business
And it would eventually all one day happen.
What I didn’t realise was that working HARD has almost nothing to do with success or income. That true success – has almost nothing to do with how many hours you work, or even what strategies you can apply.
THIS is what you need to know and understand if you want to
*increase your income
*feel alive for your business and life every day
*have a flourishing business that expands easily and quickly
These are the mistakes you’re making right now which are hugely holding back your profits and preventing you from reaching your income goals.
1. You’re Treating Your Business Like It’s Your Life
I worked literally 24/ 7 on my business.
I’d get up, go to work, work until about 10pm, and then repeat again the next day. Of course, I took the odd coffee date break but beyond that I fell for that thing ‘it’s not work if you love it’ IG quote.
The thing is I’d got it all backward!! You don’t work because you love it. You work because it’s simply who you are! and what you do and what you believe in!
Until it becomes simply so part of you that you can’t live without it or imagine life without it but more than that –
I very quickly forgot that life enriches your business.
Those things you want people to buy? You think they’re going to buy from someone that is so boring that literally ALL they do is work? You think that being chained to your laptop enriches your creativity, your appeal, your mindset, your sense of fun?
Here’s what happens when your work becomes your life – you become fearful, anxious, paranoid, and your work becomes dull and uninspired.
No wonder you’re not making any money!
What instead if you focussed on living a beautiful and inspired and purposeful life – and shared THAT as part of your business – as your ENTIRE business!?
Your life is your business – not the other way around.
2. You’re Pushing Away Your Dream Clients
I was so desperate to earn more that I’m surprised my clients didn’t smell it a mile away.
I took any booking, any client that I could. I had no boundaries in my business – I would reply to emails instantly, I’d take anyone who paid the bills and who cares how they spoke to me, or treated me – as long as I got the booking!
Money is money, right?
When I opened my second business after my first one failed – I very deliberately declared who I wanted to work with. Feminine, probably a little bit boho / hippie / alternative, independent-minded, intelligent, who adored good coffee!!
By declaring to myself (and in my journal) who exactly I wanted to work with – I was sending a very clear message to the world that I was no longer prepared to accept second best or people who didn’t value me or my services.
And as every day I began to visualise and focus on my dream client – my creations, services and offerings began to flow from me as if they were designed specifically for her in mind –
Because of course, they were!
And as a result – as if by magic – my dream client began to find me! I found myself working with women who were almost EXACTLY like I had pictured – and what’s more they were on time, they paid what I charged, they adored what I created and they sang my praises!
And even now YEARS later I still come back to doing this and find that whenever I fall off the wagon of regularly declaring who I want to work with sometimes I find myself approached by clients who are less than right for me.
If you want to earn more in your business – get real about who it is you want to work with and start calling them in, one by one.
Your income will grow as a result.
3. You Expect Your Clients To Invest In You When You Don’t Invest In Yourself
I made the typical mistakes of a first and small time business owner. I clung tight to every penny. I watched the budget like a hawk. I was meticulous about what was going in and out – or I would have been if I was more conscious maybe! But you get the point – I was SO worried about money there was no way on earth I would consider letting it go.
How could I anyway, even if I wanted to? I had bills to pay!
But of course the very minute I decided to invest in myself, in my business growth, in learning; the very first time I bought an online course –
My income TRIPLED as a result, and now today at the point where I’ve spent twenty thousand in the first part of this year alone on coaching and programs and mentoring and business support not because I have it ‘spare’ or like I have twenty grand just lying around but simply because I know my business only ever grows when I do –
I know that the more money I spend on myself and my personal growth – the more money I earn, and that my income only grows when I do and that is the reason why month after month I invest in course after course after program –
not because I don’t know enough, in fact I have stopped reading and buying marketing books and programs altogether now because I know it’s not what works, not really, not at any soul-fulfilling level and so then certainly not in terms of income growth –
Your income grows when you do – and if you don’t value yourself enough to invest in yourself, how do you expect anybody else to want to!
4. You Don’t Understand The Millionaire Mindset
I was at a retreat recently at a very beautiful location and I stopped to look around at the gorgeous sweeping mediterranean ocean views and the infinity pool and the sense of absolute wealth that wraps around the hotel like the summer breeze and I asked – how did I get here!?!?
But of course I knew –
That it was nothing to do with what I had done, and everything to do with who I had become.
I’ve worked at my mindset every single day since I was 14 years old when I first read the Magic of Thinking Big (a brilliant if a little sexist, book that I still re-read over and over)
But I didn’t understand it. I didn’t know how to take these concepts around THINKING BIG and make myself ACT big – not just THINK it because if THINKING meant wealth then I should already be a multi zillionaire because I’d dreamed about it since I was much younger than 14!
The simplest way I can explain how to think like someone who is wealthy, without it sounding overly trite and like an IG quote that says ‘dream big’ (is anyone else just a little tired of motivational quotes that have no real value whatsoever other than looking pretty…)
Is to understand first and foremost that the vast majority of us have been raised with a poverty mindset.
We have been raised to seek a good job, with a good salary.
To seek safety and security. To not do things that are risky. To avoid and fear and compete with others. Our entire education system thrives on instilling the fear of competition!!!
What this results in is your BELIEF SYSTEM being governed by fear and anxiety around money, around doing the right thing and following the predictable (usually academic) pathway.
Even when you know your soul is screaming out for more, to break out of the chains, to follow your creative calling or wild dream of living differently…
And you might even actually do it, break free just like I did…
But the poverty mindset
And to begin to change it
You need to cultivate an entirely new identity, which again we fear because we fear that money will somehow transform us into this wildly different beast who people might not like – and when we are trained to some degree in placing value on what others think of us – whether or not we get those A grades, the head pat, can follow the good-girl act –
It becomes almost impossible to do.
Which is why working on cultivating your ‘millionaire mindset’ – every single day – is absolutely essential to forming a new identity and breaking out of those poverty chains.
What you believe governs your action, your actions determine your results – you only have to look at your life up until this point for you to see that where you are now has come about because of the action you have previously taken.
If you want something to change, you’re going to have to do something differently –
yet most of us are already working maximum hours, trying new things, taking small risks here and there.
So isn’t it time now for you to do something really different – and instead of looking for the magic key or strategy which will give you results, those snoresome IG courses or pinterest courses or ‘business marketing courses’ which are practically out of date as soon as they launch anyway –
You instead consider how to cultivate not a new way of DOING, but a new way of BEING, a new way of thinking which will ultimately mean far greater results in terms of income than any strategy could ever teach you.
5. You Follow All The Business Rules + Yet You Fear The Competition
I know, business is challenging. I get it, I really do. And so it’s so easy to follow somebody when they say… here, follow MY blueprint for success.
That all you need to do is to do business *this way or *that way or create X and say Y and here is what and what not to do on social media and you too can earn XYZ.
The thing is that every single industry is now so oversaturated and crowded that if you follow the same old strategies everyone else is following you won’t stand out at all.
Not only that – you’ll practically kill yourself trying to do so, and I know because like I said, I did the exact same thing.
Following all of the strategies and yet STILL continuing to struggle and still wondering what you are doing wrong because despite all of your best efforts and the program that you followed to a T- the clients aren’t coming and business is so slow.
Here’s what to do when your industry and instagram is so saturated with people doing the same thing that you’re at a complete loss for what to do to stand out –
You be you.
You be your glorious, full, shining self.
Which almost sounds like another annoying quote but the truth is somewhat blindingly obvious when you think about it –
The only thing you can do in a world where everyone is trying to do the same thing
Is to be the one thing nobody else can be-
Because nobody can beat that.
They might copy your style, your website, your IG feed. They like and are into the same things you are. But here is what they are not.
They are not you. They did not grow up where you did, or know the same people, or have had the same experiences. They don’t know the eyelashes of your beloved, the way you take your coffee, the colour of your sunrise.
In short – only you can see and describe the world they way that YOU do. So do that, and share every single part of who you are – even the (especially the)! messy stuff, the mistakes. Because when everyone else is cloning and following the steps
You’re off dancing to the beat of your own drum and creating your own niche and style and NOBODY can compete with that.
6. You Don’t Know How To Receive
Here’s a question. When somebody tells you that you look beautiful, is your response to
- Glow and say thank you
- Shuffle a little awkwardly and point out something that’s wrong with you as in ‘oh thanks… it’s just a cheap skirt’ or ‘I’ve got this spot…’ or something.
Most people tend to receive with awkwardness, because we learn it’s good to be modest. It’s not seen as good to be seen as boastful or showy or ‘above our station’. So when we are given things – compliments, offers of help, even now men holding doors open for us – we find it awkward and uncomfortable. And because of this –
We find it difficult to receive INCOME. We find it difficult to charge what we know our work is really worth. We find it hard to have conversations around money or asking for raises. We find it tough to negotiate. We find it so hard to RECEIVE!!! Instead weighed down by issues of guilt or false modesty or lack of self worth!
What if instead we chose to believe
That not only is receiving easy but that receiving is as necessary to our lives as oxygen? (because of course it is… if we do not receive oxygen we die) What if we learned to receive with grace and without awkwardness? What if we EXPECTED to receive not only what ‘we deserve’ which is a whole can of worms around worthiness and self-worth, but MORE than that?
What if receiving was easy?
Start by practicing the art of receiving. Start by saying thank you, without discomfort, without squirming. Start by realising that right now you are receiving infinite wisdom about how you can begin to make changes within your life and business. Start by understanding that there is an entire Universe of wisdom and abundance that you can tap into, any time you choose. And it starts by becoming aware of how right now, when you feel uncomfortable around any type of receiving, what you are really saying is
I don’t want to receive.
I am uncomfortable receiving.
I do not want to receive, any more.
7. You Don’t Take Responsibility
I’ve heard it so many times.
That course didn’t work for me!
That mentor didn’t really teach me anything!
I just want it to be EASY! Show me what to do!
You know, having spent at least 20k per year (this year in the first six months alone)! In online courses and mentoring and coaching
I’ve bought some pretty INCREDIBLE programs. I’ve also bought some programs that just were not the right fit for me, not in alignment, but for whatever reason I felt I needed it so I purchased.
And you know
There is not a SINGLE program that I have EVER bought from the low end $47 offerings right through to the one costing thousands and beyond – that I can say has taught me NOTHING.
Every single one has taught me something quite incredible even if it’s just me understand what I don’t want to be and how I don’t want to teach! Although I can also say hand on heart that I think every program has taught me far, far more than that
And experience has taught me that the day a client comes to me saying that another mentor or coach or course was bad / useless / having a bitch I will tell them not to come to me! Because I work with only the ones who know
That life is not something that happens TO you
The ones who say ‘but it’s not WORKING?!’
Are wired to fail… stuck in that blame / shame / mentality… or maybe they aren’t. Maybe one day they will realise that the only time something will change is by changing themselves but for you
And for me
Even when we falter
Even when we make mistakes
Even in the struggle
We still know
That ultimately – we are the creators of our own lives. And so
When we are struggling to earn the money or attract the abundance or even feel like our lives are together and in flow
That something has been off and that something is nothing to do with anybody else, and everything to do with ourselves when it’s felt like an uphill struggle, a push, a challenge.
And you know?
The entrepreneurial journey IS a true heroic quest. It’s not for everyone to be in business like we are, like we have chosen.
It can be so lonely and so unfulfilling and when my first business failed I didn’t know how I was going to get back up again and when online bullies left incredibly hate-filled reviews and blogs and comments all over the internet about me for a while (well ok a few days really I suppose) I felt like my world was closing in
But I did get back up and my world didn’t end because
Ultimately you and I know
That there simply is no other way for us. We know we are the ones responsible for creating the business and lives we dream of and we know that every decision we have made up until this point has got us to where we are and it is not the fault of society or our parents or the online internet guru whose last course you bought but for some reason it never felt fully aligned to you…
Lies ultimately within ourselves.
And success, it’s simple really
Know what you want
Create a plan for it
Align yourself to the success of others or gain assistance through modeling it
And if you feel you are drifting away or it’s not working – realign yourself back again to success and your success mindset practice
And try again
Over and over and over.
Because that’s what it takes and you and I? When we step out of our own way we are born to receive
Born to receive wealth, success, joy, abundance, creativity, energy – all of it
And nobody else can take that responsibility for us
We are the creators, the dreamers of the crazy dreams, the ones who are making the impossible, possible.
And it’s crazy and a struggle sometimes but you know… it all IS entirely possible, when we stop PUSHING for success to find us
When we stop believing that somebody else has the answers and instead realise that if we only allowed success in, with empowered beliefs, solutions that energise, disciplined and aligned focus and action –
Well then, we would see all of the abundance, and profit, that we desire.
PS Golden Tribe is my 12 Month Money Mentoring program and you get it for $1!!!! Don’t miss this!
It’s for women who are tired of scraping by, juggling the bills and arguing around money, and want to finally move into a great income doing what they love, feeling confident in their ability to attract their dream clients, and charge what they are worth.
It gets you feeling GOOD around money!
Trainings so far include;
*Attracting the luxury / high end client
*Income gaps – where you might be leaving money on the table
*Buying Triggers – How to speak to your target client to get them to buy, on repeat
*Sales, Selling, Ease, Flow – How to sell what you love to do and make it PROFITABLE
*Laptop Millionaire Mindset Secrets! – Inside secrets from my super luxe VIP retreat with the creator of The Laptop Millionaire
*The 24 Hour Launch – How to launch anything fast
and of course ALL of it centres around you and your mindset… this program gets you moving into confidence and joy around money, selling, and your income… it gets you organised and on track… and focussed on receiving the income you desire!
Ready to take ownership of your income? Get your 14 day trial here, now, before this offer expires.