Just lately I’ve been reading all sorts of interesting case studies online from people who have built great businesses / undertaken challenges and experiments/ and shared their results.
My favourite is probably Steve Pavlina’s 30 days of Disneyland… for obvious reasons… purely because anyone that can go to Disneyland for 30 days straight and call it work partly for the sake of amusing his trolls MUST be kind of a fun dinner party guest.
I’ve wanted to share how I build businesses for a while now, but had a few blocks holding me back-
The main one being that somehow the site / business that I would create would somehow be less ‘spiritual’ or soulful if I share how it was built / created… kind of like it would spoil the magic somehow.
And the other thing holding me back a bit was the feeling that somehow sharing that info isn’t maybe quite ‘my message’ and that somehow my message is / ‘should be’ something else more… divine. Poetic. Enlightened. How dare I write about something so base as building a website / business / brand / movement when I should be sharing thoughts around deep spiritual inner wisdom, about conscious thought.
So I journaled. Of course. And words flew.
I realised that while there is definitely the spiritual intuitive side of me that does absolutely flow deeply in innate appreciation of and within the realm of spiritual and metaphysical consciousness (I’m not sure if that’s even what you call it, I probably entirely made that up) it’s not the ONLY thing.
You are not one thing. You are mirror and you are creator-mirror. And you / your mirrorland is made up of all you choose to think / believe / experience.
While one half of me is that and I experience a sense of homecoming whenever I read about a water birth / manifestation / spiritual alignment / wild woman / conscious evolution / indigo child /
And another side of me is the wild untamed kind whose nomadic soul roams quite happily all over the world
And I could go on into the creator – writer – mother energies too –
A huge part of me is the part led to seek and experience deep understanding. That’s understanding about everything. From the ingredients in my shampoo to the type of trees outside my window to Steiner schooling to how people work to… businesses. I research everything because I find how things work, in a practical sense, just entirely fascinating. I love people. I love how people’s minds work. I love how they set dreams and goals. I love how we as a species build things and let them go and rebuild ourselves. I love understanding how businesses and smart minds work whether that’s mindset or their spirit or practical application.
One of my favourite books I read at uni was Kurt Cobain’s journals because he very messily and rawly described how he built something incredible.
I don’t know. I’m just always hungry for knowledge. Learning is a beautiful gift. Sharing is a beautiful gift. And I was reading and researching and planning my new business earlier this week and thought – maybe I should share this with you, too.
Because enough of my coaching clients tell me they want to build something new / have a bigger platform / do something else but aren’t sure how.
People ask me on our 1:1 days how manage to build a business and how to juggle and manage everything.
So I’m charting this new business + pathway for me for them, but also for anyone who wants to know how to build a business from scratch.
And partly because I just want to start sharing more ‘how to’ like how I homeschool and how I raise and love my kids and how I journal and how I manifest dream houses and journeys and all sorts of other things beautiful in this wild life because there are other information junkies like me out there who love seeing others blaze trails and leaving behind the signposts for us all to join in the beautiful dance at the end / together.
When I research I always finds lots of male dominated voices in the ‘case study’ arena but very few women sharing their step by step route to success or sharing their journey. I don’t know why. I see a lot of stories but nothing like a full on practical study. The male-led case studies are no less valuable because they are written by men, obviously!!!
But it’s just that maybe it’s nice to find something written by someone I can relate to a little more not on account of their gender but because I relate well to people like me (psychology 101) and not always to super dry tech talk, which most of them are a little.
Having said that I happily welcome the awesome knowledge being shared, and feel maybe I can add to case studies my normal, slightly more whimsical / spiritual / fruit-loopy perspective.
Sharing this feels a bit like riding a wild horse. I feel a bit vulnerable doing it –
What if the business fails?
What if I hate the business after a while?
What if I get bored sharing?
What if it stops feeling aligned + good?
What if the posts are really long + boring and don’t help anyone?
But I think that’s a good thing. Feeling vulnerable means opening up, and calling upon trust to guide you.
The whole point is to chart failures as well as success so we can BOTH see what’s working.
And if it stops feeling good and aligned / or starts feeling boring and unhelpful well then I’ll either change the approach or I’ll quit, because it’s ok to do that.
So this is going to be a business and pathway for me that I’m going to chart the development and growth of in terms of
*growth of stats / traffic, views, likes, shares etc
*marketing activity – what’s working, what’s not
*my general approach and why I’m doing X like X
And also how I grow and change personally / my emotions / thoughts / feelings around the whole process.
I guess above all like a lot of things I create I’m writing for my kids. Leaving them a record of what it looks and feels like to follow your dreams even when you’re scared, it feels like you’re being a bit vulnerable, and how to do things / live life / follow a calling / create create create and how to ride that entire rollercoaster of blind faith, intuition, and following a call.
If it all fails and the business doesn’t work it’s not the end of the world to me. The purpose behind the business itself is something that I feel hugely aligned with and it’s more about purpose and reaching people right now than profit.
Having said that, a definite goal is to make this pathway profitable, because for me the reverse reflection of profit is how many people you’ve helped and served as a direct result. Money is a thank you from the universe, a blessing from those you support and help as you help and support them.
I think sometimes we lose that focus as business owners / entrepreneurs / creatives and make it about us ‘I feel so bad nobody responded to my post!’ ‘Why did people unsubscribe?!? I must suck!’ ‘Am I doing this all wrong?? Am I making this all up?!?’
None of this matters (as much) when you approach business from a perspective of ‘how can I support people’ instead of purely the self / ego.
So I hope this case study over the next year supports and serves you. I’ll be aiming to blog monthly on this case study, maybe more / less, and sharing with you what’s been going on + why and actions I’ve been taking.
At the end of it I hope to have tracked the birth of a beautiful, soul-aligned business that is teaching / reaching thousands of people on a monthly basis AND earning an income. (Specific goals I’m aiming for will come in post one)!
If it all fails.. then that is the path. And those are the lessons.
And you will probably find me at Disneyland 🙂
Post ONE will be coming at the end of this month!