J.K Rowling Will Teach You This About Business.
I know, it’s allll about writing over here at the moment.
But really, that’s all it’s ever been about. Photographing, hand stitching pearls and peacock feathers on to headdresses, even coaching; it’s always been about writing and sharing and creating stories. About the moments of our lives we weave together, unravel, and stitch back together again.
It’s been raining, and this morning a fox ran around our garden, away from the hunting dogs in the ravine below. We harboured him until they had passed, and I remembered the week after we moved into La Dolce Vita, we saw a giant fox then too. And now we are a week away from leaving.
Perhaps he had been the one harbouring us, all this time.
Thank you, beautiful Fox.
I find myself randomly crying at my notebook when my characters go through a particular scene, or walking around the house smiling when I’ve described something like the mint green shutters of a cafe in Paris (spoiler)!
Last week I launched my second book, my third and fourth go live this month-
with my first fiction book aiming to land in December (it’s set in winter so it seemed appropriate)! and my first ever submitted short story was sent off last week to an entirely gigantic competition –
‘Fig & Olive’ was a story set in a little declining village here in the mountains and of warring families, childhood, and friendship in unexpected places.
To be able to set her free into her future was an amazing feeling and I cried when finishing her too! 🙂
But beyond books – something I’ve noticed recently that I had to share with you.
Something that writers are doing really, really cleverly, that YOU should be doing too. (and I RARELY say should, so pay attention to this).
Writers are creating MULTIPLE BOOKS. Almost nobody creates a single, stand-alone book any more. To generate success, you need an entire series.
Not only that – they are creating entire empires. JK Rowling owns an entire theme park, not to mention film rights, book rights, audio books, merchandise and MUCH more –
The second-largest chunk of her income comes from the Wizarding World of Harry Potter, a chain of themed attractions at Universal Parks & Resorts. Rowling receives low double-digit millions from a share of ticket, merchandise, sponsorship and food and beverage revenue –
So not only does she sell BOOKS, she sells everything, right down to food?!
So I know, on top of newsletters and livestreams and aarrgh all of the other things we have to do in business we now need to create entire WORLDS!?
Not entirely. Not everyone is going to be the next J.K Rowling of your industry.
But, if you want to leave a bigger footprint for your potential clients to find? You’re going to have to create more. It’s simply not enough to just do one thing any more – if it ever has been in the first place.
Because she who creates more wins, and that’s not wizardry it’s just how those who are ahead – and at the top of – their game – are building success for now, and for the future.
You don’t have to build a wizarding world, but if you want to create a business that
generates income even if you’re sick, or someone you care about is sick;
or the industry changes;
or Amazon decides to stop paying writers;
or rather suddenly, your style you considered timeless now looks rather dated;
or the world gets plunged into recession–
Well, then what are you going to do?
The answer is to think in multiples. (And I know. I hate maths too).
Because when you triple your offerings, products, sales, and services – or books 😉 –
Guess what happens to your income!
The trick of course, is to do it without tripling your time.
I’m going to be sharing more about building your online empire this week;